Level: Intermediate
Fee: Included with full IBS registration or individual tickets can be purchased during registration, learn more.
Date: Thursday, January 22
Time: 3:30 pm - 5:00 pm
Location: North 258/260
Speakers: Levinson, Mitch, McDaniel, MSCP, MIRM, Kathie
Track: Innovation & Technology; Sales, Marketing & Customer Focus
Description: By tracking web site visitors (and understanding tracking reports), builders can maximize online exposure and keep visitors on their sites longer and more often. Web site tracking can increase direct sales, reduce marketing-related expenses and add directly to the bottom line. Tracking reports help builders use the Internet to track ROI and provide a better understanding of business intelligence for a competitive advantage. Attendees are encouraged to bring along a recent tracking report.
Speakers
Levinson, Mitch
Company: mRelevance, LLC
Mitch Levinson, MIRM, CSP, MBA, is a Managing Partner of mRELEVANCE, LLC, a firm that combines the power of Internet marketing, social media and public relations. Levinson is also founder and president of MLC New Home Marketing and MLC FlatFee Realty. As a Multi-Million Dollar Sales Producer who earned an MBA in Computer Information Systems and eCommerce, Levinson brings a unique perspective and experience to the field of technology in real estate. In his current businesses, Mitch combines the two interests in order to help home builders and developers gain a competitive advantage through the Internet. He is also a national speaker on Internet marketing and social media, and has given seminars at the International Builder Show and local HBA's in Atlanta, Chicago, Memphis, Milwaukee, and others.
McDaniel, MSCP, MIRM, Kathie
Company: Highland Homes
Kathie McDaniel works with Highland Homes in Lakeland, Florida as the Sales and Marketing Director, and volunteers her time as the corporate trainer and recruiter. Kathie has a BA in Marketing from the University of Toledo, is a certified trainer with the University of Housing, is a licensed RE Broker and holds several designations including MIRM and Master CSP. With over 20 years of experience she has had proven success through her training and management skills. Highland Homes credits Kathie for the success they have seen as one of the leading builders in the Central Florida market.