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Educational Seminar Details

ValueMatch Selling

Level: All

Fee: Included with full IBS registration or individual tickets can be purchased during registration, learn more.

Date: Friday, January 23

Time: 8:00 am - 9:30 am

Location: North 109/110

Speaker: Nowell, William J

Track: Sales, Marketing & Customer Focus

Description: In tough markets, unique questioning and listening skills build rapport with prospects, uncover hidden needs (a school for a gifted child), match what prospects value with the builder's vision and amenities to meet the prospect's emotional needs for buying now.

Handouts

Speakers

Nowell, William J

Company: ServiceTrac, LLC - ValuePath Home Sales.com

William J. Nowell is the President and Owner of ServiceTrac, LLC, a 14 year old Scottsdale Arizona based Marketing, Research and Training Company. ServiceTrac, LLC serves all facets of the housing industry, providing Marketing Research, Satisfaction Surveys and Sales Training to more than 400 public and private housing related companies offering housing options to every segment of the homebuilding industry. In addition to guiding the growth of ServiceTrac, LLC since its inception, William Nowell also personally consults with many of ServiceTrac's customers and personally trains more than 1500 sales people through several venues including on site company training meetings, ServiceTrac's three day Sales Training Boot Camps and Key Note speeches. William Nowell uses the ValueMatchâ„¢ Sales Training which he personally wrote and developed. Over the last 10 years William Nowell has presented a variety of topics for many different trade associations always rating in the top for attendee satisfaction. Will is regarded as one of the few housing consultants who has hands on experience selling and serving homeowners in every facet of the housing industry. William Nowell recently completed his first book, "Value Match Selling", an insightful and unique approach to selling which addresses the new selling environment of educated customers and instant information, which today's sales professionals face. William Nowell's training and speaking career has steadily grown over the last few years based on his real life approach and his ability to teach specific skills and tactics that empower sales professionals to shorten the sales process and sell the value inherent in their products and services.